Who We Are
We’re passionate about helping you grow and make an impact, one flower at a time.
Wholesale flowers, direct.
Hasfarm Market Direct is Australia's direct‑to‑florist wholesale flower supplier.
We grow and source from our global network, deliver fresh to florists weekly, and back it all with over 90 years of experience and a national network of sites. By cutting out the layers between farm and floor, its just flowers, direct.
What Makes Us Different
We know the challenges you face: You require flowers that arrive fresh, perform beautifully in arrangements, and are consistently available to meet your customers needs. Hasfarm Market Direct was built to bridge the gap between global agricultural innovation and your studio floor.
As part of the Southern Hemisphere’s largest floral grower and distributor network, we give independent florists and floral specialists direct access to a reliable year-round supply of world-class flowers, foliage and plants, in a wide range of varieties, without the traditional supply chain hurdles.
Our Why
Direct Global Access: Leverage an unmatched Australian and international growing network to source premium varieties that elevate your designs and set your work apart.
Reliable Logistics: Our operations are engineered for absolute freshness. Optimised coolroom workflows and dependable delivery schedules ensure your stems arrive at peak quality, ready for the bench.
Dedicated Partnership: We go beyond traditional supply. By combining expert post-harvest care with curated, design-focused ranges, we help you streamline your ordering and protect your creative margins.
Driven by passion
We aren't here to follow the market - we're here to shape it. By combining operational precision, deep industry insight, and a genuine love for flowers, we are building a more direct, seamless way to bring fresh flowers from grower to floor.
Every supply chain we optimise is an opportunity to move faster, waste less, and deliver better. We treat our retail partners like true collaborators and our fresh supply like the craft that it is.
